6. July 2009
Through the co-operation with Alldoor in Sweden, NASSAU DOOR A/S, one of the leading European producers of industrial sectional doors, will gain a significant presence in Sweden. The aim is to serve customers from Luleå in the North to Malmø in the South and achieve a significant market share of the market for industrial doors.
NASSAU Door A/S is now launching a new port to the Swedish market. Cooperation with the experienced, Swedish door specialist Alldoor will ensure that companies from Skåne to the Arctic Circle choose NASSAU, when they need an industrial sectional door. With sellers and technicians covering the whole of Sweden, Alldoor have a large customer base, and in the future, the company has NASSAU in their product portfolio.
– Because of the geographical proximity, the good export possibilities and a reasonable price level we consider Sweden as our second home market. We have therefore been looking for a partner, which can insure national coverage in Sweden both in the case of sales, installation and service, says Mr. Morten Risager Hansen, Sales- and Marketing director at NASSAU.
A strong name in the industry
NASSAU has chosen Alldoor as a partner, because the Swedish company has a strong name in the industry and is present all over Sweden. Alldoor has been on the market for more than 13 years, and there is a very good chemistry between our companies, says Mr. Morten Risager Hansen. A great advantage is, moreover, that a number of Alldoors staff already knows the products of NASSAU. They have already worked in another Swedish door company, which in 1990s sold and serviced the products from NASSAU.
Knowledge is a great advantage
At the headquarters in the Stockholm area Järfälla Alldoors VD, Tonny Ellingsen, has great expectations of the new cooperation. Here has the knowledge in the organization of the NASSAU products a great importance. It is a clear advantage that several of our colleagues in advance are familiar with the doors and their quality, and it is one of the reasons that we have chosen this cooperation, says Tonny Ellingsen. Alldoor have branches in Stockholm, Gothenburg, Luleå, Malmø and Växjö. Alldoor in total employ 75 people.
High sales expectations
Cooperation between NASSAU and Alldoor is now underway. The Alldoor staff have been trained in sales and service in Denmark and are now ready to push the products of NASSAU door in the Swedish market. Mr. Morten Risager Hansen has high expectations and are sure that we in the course of the next three years, will gain a significant share of the market for industrial doors, he says.
NASSAU Door A/S
- NASSAU Door was founded in 1970 and are among the leading suppliers of industrial sectional doors in Europe.
- The company employs about 550 staff and traded in 2007/08 for 522 million kroner.
Alldoor Portar AB
· Alldoor is the parent company of an organization, which consists of companies Hovmaporten AB, which has 35 years production experience, and SBH Portservice, which has more than 50 years of experience with sales and service.
· Alldoor employs 75 staff of which 14 are sales representative and 20 are technicians.
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